Leadership Structure & Key Responsibilities

Reporting directly to Chakresh Peela, Vice President of Product, Voronkov will manage internal design workflows as well as external creative agencies, resources, and strategic partners to elevate LendAPI’s brand presence across all digital and media channels.

Voronkov brings an extensive background in visual design, motion graphics, 3D animation, and creative strategy. His professional journey is rooted in a strong foundation in visual arts and design architecture, equipping him with a unique ability to translate complex technology ecosystems into compelling, intuitive visual storytelling. Over the course of his career, he has built a reputation for designing seamless brand experiences across digital media, video production, and multidimensional graphics.

This appointment marks the continuation of a successful long-term partnership. Voronkov and LendAPI’s Chief Executive Officer have collaborated on a variety of high-profile projects over the past six years. Bringing Voronkov on board as inaugural Creative Director formalizes this proven creative synergy to accelerate LendAPI’s growth trajectory.

"Dima and I have built a deep collaborative rhythm over six years of working together across multiple initiatives," said the CEO of LendAPI. "He possesses a rare combination of technical mastery in 3D and video design alongside a sharp strategic sense for brand identity. Reuniting with Dima in this formal capacity is a major milestone for LendAPI as we scale our brand and define the visual future of our platform."

"We are thrilled to welcome Dima to the LendAPI leadership team," said Chakresh Peela, VP of Product. "As our product capabilities expand, presenting a cohesive, sophisticated visual experience is vital. Dima's leadership across 2D, 3D, and multimedia assets, along with his ability to manage elite external creative teams, will ensure our brand identity aligns with the innovation built into our product."

In his role, Voronkov will lead the end-to-end design lifecycle, establishing comprehensive design systems, executive branding guidelines, product visualizers, and marketing campaigns.

"Working alongside LendAPI's executive team over the past six years has been incredibly rewarding, and officially taking on the role of Creative Director feels like a natural next step," said Dima Voronkov. "LendAPI is transforming the lending technology landscape, and I am excited to lead our visual strategy, collaborate with our product and executive teams, and build an iconic, cohesive brand voice that resonates with our partners and customers worldwide."

About LendAPI

Headquartered in Irvine, California, LendAPI is a next-generation fintech orchestration engine that empowers banks, fintechs, and financial institutions to build, launch, and scale customized digital lending journeys. Featuring low-code workflow builders, seamless third-party integrations, and automated decisioning tools, LendAPI enables financial organizations to streamline operations and deliver modern lending experiences. For more information, visit www.lendapi.com.

Media Contact:

LendAPI Public Relations

Email: info@lendapi.com

Location: Irvine, CA