Kount is an AI-driven trust and safety platform that helps businesses detect and prevent fraud, verify identity, manage chargebacks, and ensure compliance across the entire customer journey.
About Kount
Kount, a leader in fraud prevention and digital identity verification, provides real-time protection for businesses operating in e-commerce, financial services, healthcare, and other digital-first industries. Acquired by Equifax in 2021, Kount combines behavioral data, device intelligence, and advanced machine learning to deliver precise risk assessments and reduce fraud across every customer touchpoint.
Its platform empowers over 20,000 businesses worldwide to identify and prevent fraudulent activity—during account creation, login, payments, and post-transaction disputes—helping them build trust and grow confidently in the digital economy.
Key Features & Technology: AI & Machine Learning: Uses advanced models to generate a real-time safety score for each interaction, helping businesses make quick and confident decisions. Device and Network Intelligence: Gathers insights from device fingerprinting, IP risk analysis, and behavioral patterns to detect anomalies. Rule Engine and Automation: Allows businesses to customize fraud rules and automate approval, review, or denial workflows. Chargeback Management: Helps reduce chargebacks, improve dispute outcomes, and recover revenue. Identity Verification: Verifies users during onboarding and login to prevent identity fraud. Regulatory Compliance: Supports anti-money laundering (AML), know your customer (KYC), and watchlist screening requirements.
Product & Service Summary:
Kount’s unified platform provides fraud detection, identity verification, chargeback prevention, and compliance solutions in one place. Its capabilities are modular, allowing businesses to deploy the exact level of protection they need.
Core Modules Include:
E-commerce Fraud Prevention – Stops payment fraud, account takeovers, and promo abuse across digital storefronts.
Chargeback Management – Detects and disputes unauthorized and “friendly” fraud, reducing losses and improving resolution rates.
Identity Verification – Screens for high-risk users and synthetic identities during onboarding.
Compliance Tools – Enables watchlist screening and transaction monitoring to meet regulatory obligations.
Analytics and Services – Provides actionable dashboards and offers managed services for policy optimization and dispute handling.
Why Choose Kount:
Scalable technology that adapts to any industry or business size
Access to one of the world’s largest global data networks, enhanced by Equifax
Real-time fraud prevention without compromising user experience
End-to-end services including analytics, tuning, and managed support
Summary:
Kount delivers an end-to-end digital trust platform that protects businesses from fraud, streamlines identity verification, and ensures compliance. By combining data, AI, and automation, Kount enables companies to grow revenue securely while maintaining a seamless customer experience.
For more information, please visit www.kount.com
Contact @ Kount
Gavin Sollinger, Vice President of Revenue Growth | Email: gavin.sollinger@kount.com
