Connect LendAPI application and funded loan data to marketing campaign and channel data, so a credit union can prove which campaigns actually drove funded volume rather than estimating from cost-per-lead.

Track a member's full journey across email, call center, branch, and online touchpoints leading up to an application submitted through LendAPI, replacing a siloed, system-by-system view.

Report true cost-per-funded-loan by channel and campaign, giving marketing leadership a defensible number to bring to budget conversations.