A Proven Track Record of Design Excellence

Vivek’s impressive career is marked by a proven ability to deliver end-to-end product design, bridging the gap between comprehensive user research, strategic mapping, low-fidelity wireframing, and polished developer handoffs. He is highly recognized across the industry for building scalable design systems, driving user engagement, and aligning creative user experience strategies directly with core business goals.

Diverse Industry Experience and Impact

Prior to joining LendAPI, Vivek served as a Senior Product Designer II at Goldenflitch Studios Private Limited, where he successfully owned complete product workflows and designed localized experiences across fintech domains for platforms such as Trustin, Prosper Fin, and Karat Capital, as well as the super app Riyadhy. His work at Goldenflitch Studios notably boosted user engagement by 40 percent through a comprehensive platform redesign for Trustin, and he established a reusable design system for Time.Money to ensure cross-platform harmony between users and administrators.

Furthermore, his professional experience includes delivering high-impact UI and UX architecture at Bhumi iTech Private Limited, where his usability enhancements led to a 30 percent increase in user engagement and a 20 percent rise in customer satisfaction for complex cybersecurity and e-learning platforms. He also has foundational design experience from Dropout Academy, where he built early stage design systems and optimized responsive e-commerce and internal dashboard tools.

Technical Expertise and Academic Foundation

At LendAPI, Vivek will leverage his comprehensive expertise in Know Your Customer (KYC) and onboarding flows, financial data visualization, information architecture, cross-platform design, mobile-first design, accessibility standard (WCAG) compliance, and continuous A/B testing and iteration. His technical toolset spans Figma, Framer, Miro, Notion, Bolt, and Claude.ai to rapidly iterate and deliver consumer-centric digital tools. Vivek holds a Bachelor of Technology in Mechanical Engineering from Dr. APJ Abdul Kalam Technical University and holds specialized certifications including the Google Foundations of User Experience (UX) Design, Start the UX Design Process, and Build Wireframes and Low-Fidelity Prototypes.

Leadership Perspectives on the Appointment

Chakresh Peela, Vice President of Product at LendAPI, expressed his enthusiasm for the new hire: "We are incredibly thrilled to welcome Vivek to our product and design team here in Irvine. At LendAPI, our focus is always on simplifying the lending ecosystem and putting our customers first. Vivek’s remarkable background in designing sophisticated financial data visualizations, scalable portals, and seamless onboarding flows perfectly matches our vision for the future of embedded finance. His data-driven methodology will be instrumental as we continue to roll out next-generation features, optimizing the applicant experience and accelerating how our partners build and deploy financial products."

Vivek Raj Singh shared his excitement about joining the company: "Joining LendAPI marks an incredible new chapter in my journey as a designer. LendAPI is doing pioneering work by acting as the foundational infrastructure for modern fintech, allowing businesses to launch custom credit solutions without engineering friction. I look forward to collaborating closely with Chakresh, our engineers, and our product managers to translate complex underwriting workflows into beautiful, accessible, and high-converting user flows. Together, we will continue to elevate the visual clarity and performance of our platform to drive financial inclusion worldwide."

About LendAPI

LendAPI is a pioneering financial technology company based in Irvine, California. Designed by fintech veterans, LendAPI serves as an all-in-one digital marketplace and core infrastructure for embedded finance, offering a robust Loan Origination System, Loan Management System, advanced Decision Engines, and AI-powered agents. The platform empowers credit unions, banks, and fintech startups to configure, launch, and scale white-labeled credit products in a matter of days with zero infrastructure drag.

Media Contact LendAPI Press Relations

Irvine, California

Website: www.lendapi.com

Vivek Raj Singh Professional Portfolio: linkedin.com/in/vivek-raj-singh