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Los Angeles, CA – July 12, 2025 – LendAPI, the leading vertical SaaS lending infrastructure company, is pleased to announce the addition of Joy King, MBA, to the team as Project Manager. Joy joins LendAPI during a period of rapid growth and platform expansion, as the company continues its mission to become the Salesforce for Lending—powering modern credit products through flexible APIs, integrated decisioning, and end-to-end workflow automation.
In her new role, Joy will be responsible for managing high-impact client onboarding projects, ensuring seamless implementation experiences, and delivering structured feedback to product and engineering teams. Her insights will directly shape future releases of LendAPI’s modular, cloud-native platform—designed to support a broad range of lending verticals, including SMB finance, healthcare lending, equipment leasing, and more.
Joy brings a proven track record of leading complex, cross-functional initiatives across fintech and SaaS environments. Most recently, she served as Product Manager at Innovation Refunds, where she led the development and launch of four internal web-responsive portals that streamlined operations and significantly improved the user experience. Prior to that, Joy held senior roles at Cash App and Academic Programs International (API), managing change management initiatives and mobile product development.
"Managing large-scale implementations has taught me how to align technical teams, stakeholders, and end users toward a shared vision,"
said Joy King.
"LendAPI is building critical infrastructure for the next generation of lending platforms, and I’m excited to contribute my project management experience to help scale the impact of this technology."
"Joy and I worked closely together at Innovation Refunds, where her discipline and leadership made a lasting impression. She brings clarity, urgency, and deep technical understanding to every project she touches,"
said Kay Feng, Head of Product and Operations at LendAPI.
"I’m thrilled to have her join my team once again to help drive the next phase of growth at LendAPI."
Joy’s addition reinforces LendAPI’s commitment to investing in strong operational leadership as the company scales alongside dozens of fintech lenders, banks, and specialty finance providers. With over 240 partners in the LendAPI FinTech Marketplace and a fast-evolving platform stack, LendAPI continues to expand its role as the connective tissue powering lending innovation across the ecosystem.
As LendAPI moves closer to realizing its vision of becoming the Salesforce for Lending, adding experienced leaders like Joy King ensures the company can continue delivering reliable, scalable solutions while helping clients launch and grow with confidence.
About LendAPI
LendAPI is the vertical SaaS infrastructure powering the next generation of lending platforms. With flexible APIs, an integrated decision engine, and configurable workflows, LendAPI enables fintechs, lenders, and embedded finance providers to build, launch, and scale credit products faster—without sacrificing compliance, data, or operational control.
For more information, visit www.lendapi.com.