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IRVINE, CA - August 19th 2025 – LendAPI, a leading fintech infrastructure provider empowering banks, fintechs, and retailers to launch financial products swiftly and at scale, today announced that it has joined the American FinTech Council (AFC) as a product member. This milestone underscores LendAPI’s commitment to fostering responsible innovation and expanding inclusive access to financial services across the industry. AFC champions transparent, customer-centric technology that promotes competition and serves underserved communities.
“Joining the American FinTech Council marks a pivotal moment in LendAPI’s journey. As a product member, we're fully aligned with AFC’s mission to build a fair, inclusive, and transparent financial ecosystem through responsible innovation,” said Timothy Li, Co-Founder & CEO of LendAPI. “We’ve seen tremendous traction from banks, fintechs, and retailers who rely on our platform to launch new products faster, under their own brand, and with full control over underwriting, compliance, and customer experience. Now, by working more closely within the AFC community, we can drive broader industry standards and help more organizations compete effectively in today’s economy.”
LendAPI has rapidly gained traction, offering a flexible, highly configurable platform that supports embedded finance capabilities—from BNPL and point-of-sale lending to digital bank account opening—across embedded and retail channels. With platform updates like version v2.9.9 and a major v3.0.0 release on the way, LendAPI continues delivering client-focused enhancements such as a modernized Pricing Engine, UI improvements, and an upcoming SMS Messaging platform helping clients go live faster and with better end-user experience.
AFC membership empowers LendAPI to engage directly with key policymakers, participate in shaping industry standards, and collaborate with fellow members to advance responsible innovation in embedded finance and beyond.
AFC's Press Release - "LendAPI Joins the American Fintech Council (AFC) to Advance Scalable, Integrated Lending Solutions"
About LendAPI
LendAPI is a venture-backed fintech infrastructure company that enables banks, fintechs, and retailers to launch financial products in minutes. Its comprehensive platform—featuring tools such as Decision Engine, Product Studio, Agent Dashboard, Underwrite AI, Doc AI, embedded finance solutions, and more—is supported by a robust marketplace of over 100 integration partners.
About the American FinTech Council
The American FinTech Council is the premier trade association representing leading fintech companies and innovative banks. AFC advances a transparent, inclusive, and customer-focused financial system by advocating for responsible innovation, supportive public policy, and industry standards that enhance competition, consumer protection, and financial access, especially for underserved communities.