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Irvine, California, April 23rd 2026, LendAPI the leading embedded financing infrastructure announces the promotion of César Riano to Senior Project Manager. César has been an integral part of our Customer Success Team led by Kay Feng for the past 10 months of his tenure.

Recognition
César has single handedly launched various nationally recognized retail brands to migrate from their third-party BNPL platform to become their own first party BNPL players. He’s exceptional project execution and significant contribution to these high-stake projects gave our client the confidence that LendAPI is the platform of choice and the team at LendAPI is their partner in these critical migration processes.
“We want to congratulate César for making such a big impact within a short amount of time. His 10-month journey thus far is something we all look up to.” - Timothy Li, CEO of LendAPI
Key Achievements
César has led a team of engineers, product solutions architects and coordinated with clients spanned in multiple countries to execute one of the most challenging and complex projects involving internationally recognized retail brands.
His project involved in-store platform interactions, POS (Point of Sale) network integrations. The project also involved multiple financial systems as well as loan servicing systems. His projects touched on all aspects of technology, compliance, finance and monumental efforts across 4 different companies involved in the project.
César has earned the trust and respect from all stakeholders in these high visibility project projects and he has earned a reputation that is detail oriented while keeping his eyes on the larger picture.
Recognition and Influence
César is well liked amongst his peers, his clients both in project management and engineering teams. He goes above and beyond and provides detailed craftsmanship to everything he does. Our clients love working with César, he truly makes everyone’s life easier. He’s made major impacts on LendAPI and lives our team’s mission and vision.
New Role, New Challenges
César will be leading bigger projects in the near future and we see him as uniquely positioned to lead a team of project management professionals to take our speed of execution to a different level. We also look to him to bring more requirements to make our platform stronger, more configurable and more shippable to meet all project conditions going forward. LendAPI is becoming the leading infrastructure platform for retail clients to transition to their own first party BNPL financing platform where they have complete control.
Congratulations to César for setting a new standard to how we deliver clients world wide.
About LendAPI
LendAPI is the core infrastructure for embedded finance, known as one of the fastest-growing embedded finance infrastructure companies in the world. Since its inception in 2024, the platform has provided market leadership in indirect financing across industries ranging from automotive and marine equipment to luxury consumer goods and services. Our technology enables a variety of indirect lending scenarios, delivering millions of financing opportunities for banks, credit unions, retailers, and fintechs. LendAPI provides a complete, private-labeled solution, from customer experience and administrative tools (including in-store co-pilots) to loan servicing, compliance, and licensing support, to launch in-house BNPL products quickly and efficiently.