In this episode of the LendAPI Partner Podcast, host Timothy Li, Founder & CEO of LendAPI, sits down with Carlos Caro, Founder of New Market Growth, to discuss the complex and rapidly evolving landscape of consumer lending. Carlos shares his deep industry expertise, detailing how lenders can successfully navigate the challenges of listing on popular affiliate platforms, the critical importance of balancing lead quality with volume, and the significance of building a strong professional network.
What You’ll Learn:
The real challenge of getting listed on major platforms like LendingTree or Credit Karma, and why Carlos often has to turn down 85% of lenders who approach him for placement.
Why striking a balance between acquiring a high volume of leads and ensuring those leads are of top quality is essential, especially as platforms prioritize customer welfare and competitive rates.
The importance of "Market Fit" and understanding the specific requirements of each platform, tailoring your offerings to match traditional products like mortgages or personal loans.
How embracing innovation—such as leveraging blockchain technology for new, high-reward credit cards—can help differentiate your products in a crowded market.
Actionable strategies for success, including focusing on customer needs, attending industry events, collaborating with other businesses, and staying ahead of market trends and regulatory shifts.
About New Market Growth
New Market Growth is a specialized consulting firm that helps lenders connect with powerful affiliate marketing channels to drive customer acquisition. Founded by Carlos Caro, who brings a rich background in lending and marketing from his time working with major financial institutions, the firm assists lenders in navigating the highly competitive consumer finance space. They focus on bridging the gap between innovative lending products and key acquisition platforms, ensuring lenders can effectively reach and serve their target markets.