LendAPI Partner Podcast: John Gordon (Validify) on Killing Payment Fraud Before It Happens

LendAPI Partner Podcast: John Gordon (Validify) on Killing Payment Fraud Before It Happens

In this episode, host Timothy Li (CEO, LendAPI) talks with John Gordon, CEO of Validify, about how lenders and fintechs validate bank accounts, stop ACH fraud, and make better credit decisions using bank behavior data most lenders never see.

John breaks down NACHA's Web Debit Rule (why every ACH payment now requires account validation and ongoing fraud checks), the real-world fraud patterns Validify's data uncovers, and why "managed friction" — not maximum friction — is the smarter way to protect both lenders and good customers.


What You'll Learn:

  • What NACHA's Web Debit Rule actually requires, and how its 2026 update expanded fraud-check obligations

  • Real fraud signals Validify tracks: landlines/VOIP as the riskiest phone types, 4+ accounts linked to one consumer raising risk 70%, and one account tied to 200+ Social Security numbers

  • Why "managed friction" beats blanket friction — fast-tracking clean accounts and reserving step-up authentication (bank login, microdeposits) for risky ones

  • How FedNow/RTP-enabled microdeposits now validate an account same-day using an alphanumeric code instead of a 3-day penny-drop

  • Why open banking (logging into your bank account) and account/routing validation should coexist, not compete

  • How Validify processes 1.75 billion account inquiries, plus data partnerships with Early Warning Services and JPMorgan Payments

  • Why traditional credit scores miss Buy Now Pay Later, medical debt, and gaming spend — and how bank behavior data fills the gap

  • How free retroactive testing lets lenders see what Validify's fraud and risk scoring would have caught, before signing anything


About Validify
Validify helps lenders, fintechs, and financial institutions validate bank accounts, detect fraud, and assess credit risk using bank and payment intelligence — including a 1.75-billion-inquiry data network and data-sharing partnerships with Early Warning Services and JPMorgan Payments. Led by CEO John Gordon, Validify serves clients across credit and risk, fraud prevention, and account validation, including non-prime lenders, auto finance, insurance, and loyalty/payments programs. Validify is a partner on the LendAPI Marketplace. Learn more: https://www.validify.com

Explore the LendAPI Marketplace: https://www.lendapi.com/marketplace

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