Projected Revenue Lift: +20%
Target Annual Sales Growth: $200M
Deployment: Hundreds of stores (Nationwide by Q3 2026)
Checkout Speed: < 3 minutes (from ID verify to payment capture)
Introduction
Like many international retailers, Sunglass Hut spans 20 countries over 3,000 retail locations amassing over $1.2b in sales annually. To increase their annual revenue, financing became a big driver to their overall success.
As of 2026, Sunglass Hut’s parent company EssilorLuxottica invested heavily in the artificial intelligence frontier by working with Meta to create the Meta Ray-Ban and Meta Ray-Ban Display. These new A.I. Glasses priced at $299 to $379 for the regular audio focused Meta Ray-Bad and $799 for the display model with live caption and other video recording technologies.
LendAPI, along with Adaro brought a brand new financing product to Sunglass Hut to finance these high end A.I. Glasses as well as the traditional high end luxury sunglasses. We created a private labeled shopping and financing experience that will add another 20% top line revenue for SGH.
SGH+
The birth of SGH+ is out of necessity. The transition from $150 plastic frames to $800 'Spatial Computing' wearables represents a massive shift in retail. LendAPI serves as the bridge, allowing a fashion leader like Sunglass Hut to pivot into a high-ticket electronics retailer by making this technology affordable for the masses.
Most of the traditional financing options lack clarity and it's cumbersome and often creates an out-of-body experience. With a fully integrated and white labeled platform, SGH has full control of conversion rate and customer experience to make it an easy to use option for both shoppers and their staff. LendAPI and its partners set out to solve this challenge to make the latest technology affordable for the masses.
LendAPI created a private labeled shopping platform that can be used as a stand alone tablet experience for the store managers connecting with shoppers mobile devices to create an unique shopping experience never been adopted before in a retail setting.
All of the identity verification, credit verification and payment capture are all done seamlessly instore across the store and the client’s mobile devices within a few minutes. The shopper is qualified for financing without shell out the full price of the product up front. LendAPI in collaboration with Adaro, the world leading optical financing program solutions provider and SGH has integrated with SGH’s store POS system for a fuller checkout experience at the register counter. This is another pathway to finance and it is directly entered into Sunglass Hut’s Point of Sale system.
This private labeled experience goes beyond financing. We are able to adopt insurance and loyalty programs directly into the workflow to give shoppers another peace of mind of protecting their A.I. glasses as well as collecting loyalty reward program points towards their next purchase. An integrated insurance protection plan helps consumers to protect their investment and increases attachment rate with this new warranty program. It creates a longer and stronger relationship between SGH and their clients.
Win-Win Results
SGH+ program has rolled out to hundreds of stores and we’ve shipped thousands of pairs of glasses creating millions of dollars of additional sales opportunities otherwise lost.
The program will be rolling out nationwide in the next few months to increase sales across their entire retail footprint. The estimated increase in sales for SGH is approximately $200M annually.
The transition from $150 plastic frames to $800 "Spatial Computing" wearables is a massive shift in retail. You could add a sentence about how LendAPI is the bridge that allows a fashion retailer (Sunglass Hut) to successfully pivot into a high-ticket electronics retailer.
About LendAPI
LendAPI is a leading provider of digital lending infrastructure, offering a comprehensive "plug-and-play" platform for banks, credit unions, and fintechs. With a suite of tools including a product builder, a third-party data orchestration layer, and advanced credit risk modeling suites, LendAPI enables lenders to launch complex financial products in days rather than months. Based in Southern California, LendAPI is committed to democratizing access to sophisticated underwriting technology across sectors, from personal loans to specialized green energy financing.
