“Freedom to Create” Tour

We circled back to the San Francisco Bay Area where I met the President and CEO Provident Credit Union. Jim served on the Tower Foundation board at San Jose State University and both of us had a candid chat about digital onboarding and customer experience.

Next week, Sam and I are going to visit one of our bank clients on site near Atlanta, GA where we will discuss additional work and next steps in our integration with MeridianLink and our decision engine. We are excited to speak to this bank and help them to expand their presence online.

The “Freedom to Create” Tour will kick off again at Lend360 and Money2020 where we are hosting events after events and inviting industry leaders to chat about the next phase of embedded lending and point of sale finance.

Look out Eric and I landing in Dallas and Las Vegas for these events. We are looking to see you guys there. 

LendAPI Platform News

We spent 3 whole days in Irvine, California with our product, project and engineering teams to discuss the next phase of our growth. I led the opening remarks with a review of our successes thus far and everyone had the chance to raise our “Best of Show” award we won at Finovate.

We looked through our customer segment and examined our capabilities both in platform and our experience. I’ve decided that we will double down on our Embedded Finance, BNPL and traditionally known as Point of Sale financing going forward.

Architecturally speaking, our platform is layered to have administrative configurations from a super-tenant view all the way to a tenant then sub-tenant management. This allows us to have the ability for any large organization to manage their brokers, stores and branches.

At each store and branch level, we also have layers to have their administrative staff sign-in and take care of applicants and customers. We are uniquely positioned to give larger retailers whether physical or e-commerce a 360 degree view of their entire operations.

We are working now to have even more features built for our clients to manage their in-store experience, online experience and not just for consumers but also for their branch and store staff.

From an experience perspective, our staff has been working on embedded finance with various clients for many years and we believe that taking on additional embedded finance clients and helping them to shape the future of embedded finance is the way to go!

We will begin our work to deliver more embedded finance features on our roadmap as well as curate additional clients with a focused marketing message.

LendAPI Partner Podcast

We will be hosting our first executive dinner event with our partner at Pave. And we’ve recorded an episode with Pave’s Co-Founder and President a while ago. Please take a look and have a listen to this podcast episode with Ema Rouf.

LendAPI Partner Podcast with Ema Rouf, Co Founder and President of Pave

We still have a ton of marketplace members that haven’t joined our LendAPI Partner Podcast, if you are interested, please reach out to our podcast host Rutgers van Fassen. Rutger also has his own podcast called Information Banker, please give him a shoutout and visit Information Banker.

LendAPI Academy

One of the most powerful features of our platform is our Model Studio and this episode of the LendAPI Academy focuses on how to set up data assets within the model studio in order for you to build derived variables, logistic regression models and machine learning models.

LendAPI Academy - Model Studio - Setting Up Your Data Sources

If you want to experience the platform yourself, please sign up with a free trial at www.lendapi.com and click on the “Start Free Trial” button.

LendAPI FinTech Marketplace

To highlight our partner at Lend360, Pave has been in the forefront of cashflow analytics. They can take all sorts of banking transaction data and generate hundreds of additional enhanced attributes and scores for you to perform better underwriting. 

Check out our partner Pave in our LendAPI Marketplace. If you want to join us, please email or fill out the marketplace membership form. We will get you listed as soon as possible.

LendAPI Platform Release - Preview v3.0.2

Sizer Module

We are working to modularize “Sizer”. A sizer is a manipulative tool for underwriters or applicants to tweak certain aspects of the decisioning process before submitting for a final approval.

Think of sizer as a visual version of our Pricing Engine where you can visually manipulate the input variables and see the outcome on a screen before committing your strategy. I think you will like this new module with a ton of user experience baked into it and linked to various decisioning and pricing engine strategies.

Slider Module

One of the most important UX components we are adding in this release is the slider module. A lot of banks, lenders and financial institutions want their clients to “slide” around to let them know the amount of loans they would like to take out in a visual format.

We are bringing this module to v3.0.2 and give this ultimate experience to applicants around the world. We are also combining the Sizer and Slider module together into a singular experience as well. We think you will enjoy the combination of these two new modules a lot.

LendAPI Platform v3.0.2 

We will release our new upgrade of this platform on Oct 1st, 2025. It will be packed with over 100 tickets or so. Thanks to our hard working engineering team for their incredible talent and work. We’ve doubled our engineering capacity in the past few weeks with new members joining our team. These new engineers will add value in the coming releases and we will see even more features coming to our platform in the coming months.

What’s Next?

Our new focus on embedded finance gave Sam and I a renewed focus on embedded widgets and how they could be incorporated into our platform. We can’t wait to get more embedded widgets in your hands to provide the best experience for your in-store clients and store staff experiences.

Our next top line goal is $100M ARR. We unequivocally believe that we will get there in no time with the insatiable demand for our platform in the retail and online lending spaces. We look forward to working with our team, clients, advisors and our investors to get there in no time.

Embedded Financing Widget 1.0: We are doubling down on embedded financing and we will begin to focus on embedded financing widgets. We have a variety of ways for lenders to integrate into our platform today but we will make it even easier going forward. These widgets will be packed with more features and functionality going forward.

SMS Platform 2.0: Link to Sign, Link to Pay, Video Conferencing. We are working on the next generation of SMS Platform, taking it to the next level where we can use templated text to get applicants to have a live call and these calls will also be swiftly recorded. Look out for these goodies coming to you at LendAPI.com

The Co-Applicant: We are picking this back up again after our historic v3.0.0 release. So hopefully we will get this feature out for clients to design their own dynamic co-applicant flow.

Reporting infrastructure. We are building a secure and speedy reporting platform. Not just a hastily made reporting tool that is slow and cumbersome to use. This is a high priority for us this coming release and we want this to get done as soon as possible to give the data back to the people, in real time. 

Lead Generator Control 2.0. We are first separating some of the features in Tenant into our Leads section. Some of the controls such as our Lead Generator Control belong in their separate architecture.

Lender Control Panel 2.0: We are digging deeper in how lenders are managed on our platform as well for clients that want greater control over how they are managing their private bank partners.

About LendAPI

LendAPI is a super orchestration platform that helps banks, fintechs and retailers to have a curated experience and launch products instantly. Join this revolutionary change in fintech at www.lendapi.com and start building your product today.

More on LendAPI

Follow us on Linkedin, X, YouTube, and check out our Decision Engine, Product Studio, Underwrite AI, Doc AI, Agent Dashboard, SMS Platform as well myOCR.ai. Check out more content at LendAPI Academy, Podcast, and our Weekly Newsletter with our Marketplace Slack Community.