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Irvine, CA – July 12, 2025 – LendAPI, the leading infrastructure platform for embedded lending, announced today the appointment of Eric King as Chief of Staff. This strategic hire comes at a pivotal moment as demand for LendAPI’s modular decisioning and lending infrastructure reaches an all-time high. LendAPI is scaling to meet that demand with a leadership team anchored in deep fintech, lending, and product execution experience — and Eric brings decades of exactly that to the company and its clients.
Eric will work closely with CEO Timothy Li to oversee LendAPI’s go-to-market strategy, implementation success, and strategic partnerships. In his role, all LendAPI departments will report through Eric in coordination with their direct department leads. Eric’s mandate includes overseeing the company’s full growth agenda—from product delivery to customer expansion.
“Eric is a force multiplier,” said Timothy Li, CEO and Co-Founder of LendAPI. “He’s been a founder, operator, strategist, and builder. I’m deeply grateful that Eric has chosen to join me in helping scale LendAPI. His track record of taking financial technology products from idea to national scale is exactly what our customers—and our team—deserve.”
Eric King joins LendAPI following a distinguished career across fintech and software, most recently as Chief Revenue Officer at SuperMoney, where he led marketing and sales initiatives that materially improved conversion and revenue. Prior to that, he served as Vice President and General Manager of the Lending-as-a-Service platform at Oportun, where he launched and scaled lending programs to over 500 retail locations and architected their online POS strategy.
Earlier in his career, Eric co-founded and scaled multiple startups including Sociogramics, a pioneer in social data underwriting backed by Greylock and QED, and FastFind, acquired by Bankrate. He has also held senior roles at Clean Power Finance, Elemental LED, and Providian Financial.
“LendAPI is fundamentally transforming how fintech products are deployed,” said Eric King, Chief of Staff at LendAPI. “We’re unlocking the ability to build, launch, and scale lending programs in ways that used to take years—and now can be done in weeks. I’ve never seen a team or a platform this ready to take on the next generation of fintech infrastructure, and I’m excited to help tell that story.”
About LendAPI
LendAPI is the Salesforce for Lending. As a modular, API-first decisioning and lending infrastructure platform, LendAPI enables banks, credit unions, and fintechs to launch and scale embedded credit products with unprecedented speed and flexibility. With an expanding fintech marketplace and end-to-end decisioning engine, LendAPI powers the next generation of consumer, commercial, and vertical lending programs. Learn more at www.lendapi.com.