A Crucial Presence at NACUSO

From the very beginning, LendAPI has a singular version and that is to launch any financial product instantly. Our mission is to eliminate the cost of launching new financial products and our financial institutions provide enterprise grade and best in class lending products to their members.

LendAPI’s mission is aligned with Credit Union and Credit Union Service Organizations mission. Lower the cost of credit and broaden the credit availability to be more inclusive and therefore broaden the field of membership.

Our team has been working with CUSO since the beginning of our firm and our collaborative spirit coalesces with partners at CUSO and CUs perfectly. We love to help and CUs and CUSO’s love to help their members. Our company culture is all about listening and developing cutting edge technology to provide more product, services and information to both members and credit union staff.

Later this month, LendAPI will make its debut at NACUSO and pitch our platform to thousands of CUs and Credit Union in the beautiful Lake Buena Vista, FL, southwest of Orlando. We will be meeting with CUSO 1:1 in the form of a speed-dating format. We will be on stage presenting LendAPI’s embedded financing platform to provide the greatest reach to members and potential members at where members shop, play and work.

LendAPI is working with CUSOs today in the embedded financing market and we aim to help the entire Credit Union movement to expand and leverage the unique nature of credit unions to make financing even more affordable to millions of Americans and international members alike.

Our Significant Work with CUSOs and Credit Unions

Today, LendAPI works with Credit Unions and CUSO on mission critical product launches such as embedded finance in the energy efficient consumer appliance market, in-direct auto lending, boat and marine equipment financing as well as personal financing products such as loans and credit cards.

We are extremely proud of our record in terms of reduction in cost of launching new products and record breaking POC to Product speed. Complex projects usually take 3 years to complete, but with LendAPI it took less than 3 months.

Ready made and templated products can be launched within weeks. Our engineering team is constantly developing new customer facing and staffer facing tools to make launching new products, strategies as well as new applications easy and DIY.

We are AI-Maxxing as well to provide a number of automation tools  to help backend customer service, underwriters and line of business officers to quickly run through a critical decision without having to ready complex credit reports and banking statements. Risk Management professionals can also use our AI tools to build credit risk strategies that take minutes not days. 

Our philosophy with AI is probabilistic in terms of automation and deterministic when it comes to critical FCRA or ECOA related decisions. We give automation tools to back office staff to make that critical decision as guides and a yard stick, not the norm.

CUSO Partnerships

We have been working with CUSO since the inception of LendAPI. We work well with CUSO with specific needs in areas where we can provide technology without having to work with individual credit unions. Don’t get us wrong, we love credit unions, but we work faster with your CUSO and we can provide value to everyone that’s part of the CUSO in one shot.

We are opening for new CUSO relationships and especially CUSOs that have a mandate in the embedded finance space. Credit Unions categorize embedded finance and point of financing loans as specialty financing and reduces their burden on deposits to hedge with respect to other types of loans. These indirect financing loans are becoming a popular item for credit unions to grow their books in the coming years.

Direct Credit Union Impact

We’ve been working on personal finance products with one of the major CUSOs to establish products which CU’s can offer through their major SEGs (Select Employee Groups). This has major effects on obtaining new members through SEGs which they serve today and avoid their employees from taking high interest personal loans and credit cards.

This platform also gives a chance for Credit Unions to solidify their relationships with SEGs and for those that don’t have a SEG strategy, they can use this product to attract SEG and offer their employees a direct benefit. These types of loans are theoretically safer since the repayment is deducted directly from SEG’s payroll system.

We have a direct relationship with Velera as well as RouteOne and DealerTrack. With these integrations in place any CUSO that wants to bring credit card and in-direct auto to the forefront of their league, don’t hesitate to contact us. We would love to bring one of the best-in-class platforms for your league members to get back into indirect lending.

LendAPI provides full engineering support, project management and technology integration to any bankcore or external CRMs systems. If you want to launch your indirect financing products in auto, mortgage, real estate financing or elective surgery financing, please consider LendAPI as your partner that has the experience and battle tested.

A Shared Future: Connect with LendAPI at NACUSO

At NACUSO 2026, you will catch us on stage with other startups. We will be presenting in a 3 minute pitch format. We are looking to connect with credit unions that’s looking to replace MeridianLink or nCino. We are also looking for folks that share the same vision of launching embedded financing products to connect more members where they live, shop and work.

Join us at the 2026 NACUSO Reimagine Conference from April 27 - 30. Whether you catch our platform pitch on stage, meet us during the 1:1 speed-dating sessions, or simply want to learn how to instantly launch your next indirect lending product from auto to elective surgery financing. We invite you to schedule a dedicated discussion. Let's leverage the unique nature of credit unions and make embedded finance a core strategy for the entire movement.

About LendAPI

LendAPI is the core infrastructure for embedded finance, known as one of the fastest-growing embedded finance infrastructure companies in the world. Since its inception in 2024, the platform has provided market leadership in indirect financing across industries ranging from automotive and marine equipment to luxury consumer goods and services. Our technology enables a variety of indirect lending scenarios, delivering millions of financing opportunities for banks, credit unions, retailers, and fintechs. LendAPI provides a complete, private-labeled solution, from customer experience and administrative tools (including in-store co-pilots) to loan servicing, compliance, and licensing support, to launch in-house BNPL products quickly and efficiently.