In this episode of the LendAPI Partner Podcast, Georgina Merhom, founder and CEO of SOLO, discusses the origins of her company, which arose from her experiences in the lending industry. She explains how SOLO addresses inefficiencies in customer data collection, particularly in lending processes, and emphasizes the importance of creating a single source of truth for customer data. Georgina shares insights on customer collaboration and how feedback has shaped the development of SOLO's offerings.
Key Topics Discussed:
Solving real pain points: Georgina talks about experiencing inefficiencies with customer data collection in her first lending business, leading her to launch SOLO to address these industry-wide challenges.
Data reusability & efficiency: SOLO focuses on enabling the reuse of customer data across multiple products, departments, and even institutions—streamlining onboarding, origination, and underwriting processes.
Integration and workflow: The platform integrates at points of customer interaction, resolving information gaps by leveraging what’s already known, and engaging customers only when necessary.
Reducing friction: SOLO’s “single source of truth” approach eliminates redundancy, making customer experiences smoother both within and across financial institutions.
Collaborative innovation: Georgina describes how customer and partner feedback has directly influenced SOLO’s roadmap, including the creation of new network-driven solutions.
Network effects: The SOLO network connects lenders and partners to reduce duplicative costs and enhance verification processes, benefitting everyone involved.
Customer impact stories: From customer accolades (“With SOLO, hard takes a day and impossible takes a week!”) to real-world efficiency gains, SOLO’s value is validated in day-to-day client success.
Industry vision: The episode highlights how putting customer needs first and fostering collaboration are key to building financial technology that works for everyone.
Georgina’s experience exemplifies the power of solving genuine problems, listening to customers, and continuously adapting your product to evolving market needs. The SOLO story demonstrates that innovation and partnership can reshape lending for the better.
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