Kount, part of Equifax since 2021, is an AI-driven trust and safety platform for fraud prevention and identity verification. It combines behavioral data, device intelligence, and machine learning to score each interaction in real time, and is used by more than 20,000 businesses across account creation, login, payments, and disputes.

Core Modules Include:

1. E-commerce Fraud Prevention – Stops payment fraud, account takeovers, and promo abuse across digital storefronts.

2. Chargeback Management – Detects and disputes unauthorized and “friendly” fraud, reducing losses and improving resolution rates.

3. Identity Verification – Screens for high-risk users and synthetic identities during onboarding.

4. Compliance Tools – Enables watchlist screening and transaction monitoring to meet regulatory obligations.

5. Analytics and Services – Provides actionable dashboards and offers managed services for policy optimization and dispute handling.

Why Choose Kount:

• Scalable technology that adapts to any industry or business size

• Access to one of the world’s largest global data networks, enhanced by Equifax

• Real-time fraud prevention without compromising user experience

• End-to-end services including analytics, tuning, and managed support

Summary:
Kount delivers an end-to-end digital trust platform that protects businesses from fraud, streamlines identity verification, and ensures compliance. By combining data, AI, and automation, Kount enables companies to grow revenue securely while maintaining a seamless customer experience.