Introduction

1 in 3 children and adolescents worldwide are impacted by myopia and require treatment. As of 2050, over 750 million young people are affected. Despite the availability of 'gold standard' treatments like Essilor Stellest, a significant economic barrier prevents millions of families from accessing the care their children need.

High-end treatments like myopia management lenses (e.g., Essilor Stellest) are the "gold standard" for slowing progression, but their cost often prevents the 36% of affected families who currently find these costs prohibitive.

Each additional diopter of myopia increases the risk of myopic maculopathy by 67%. Slowing progression by just 1.00 D can reduce that lifetime risk by 40%.

Unique Retail Experience

LendAPI has a plug and play lending platform that’s built around the retail experience. Understanding the retail workflow is key to providing the best financing experience for both the store staff and the patients. LendAPI provides multiple pathways to onboard a patient seamlessly. Our QR Code / SMS Messaging and Email experience provide an instant onboarding experience for the patients during the consultation period.

The staff and patient can compare notes on the product and services they would like to provide and purchase before consummating the financing structure right on the patient's mobile device. With our deep connection to the loan core and the point of sale finance system, information flows freely and accurately without privacy concerns. The patients can review, consent and accept financing terms right on their mobile device.

We are enabling Target Optical to provide high quality myopia care and myopia management lenses to the family impacted by this public epidemic. Parents who are hesitant on getting these treatments because of the economic barrier can breathe a sigh of relief with an easy to use subscription program to get the care their children need. Our mission is clear, together, we want to deliver a treatment plan and a financing plan that works for everyone.

These high value treatments will no longer be a barrier for parents with the new subscription plan. Our easy to use platform also enables staff members to clearly communicate to their patient with their options. We understand that the staff members are not loan officers and we created a stress-free workflow for both staff members and their patients to get approved and get treated right away.

Lastly, the brand of trust stays with the entire experience. We are able to build a curated experience for Target and their clients so the brand of trust stays with the entire experience. The patient builds trust with the staff members along with the on brand financing option to create a win-win environment for everyone involved.

Ground Breaking Initiative

For the first time, we are entering into a market specifically designed for a particular treatment plan with a specific financing option for one of the largest retailers in the world. We are pleased to work to advance this mission with Target to get millions of children the treatment they deserve to live a better life.

With 650+ locations, Target Optical is the front line of the myopia epidemic. But clinical efficacy (71% slowing) means nothing if a parent can't afford the upfront cost. By embedding LendAPI, we turn a $1,000+ clinical hurdle into a $40/month accessible health decision, moving at the speed of the exam.

About LendAPI

LendAPI is a leading provider of digital lending infrastructure, offering a comprehensive "plug-and-play" platform for banks, credit unions, and fintechs. With a suite of tools including a product builder, a third-party data orchestration layer, and advanced credit risk modeling suites, LendAPI enables lenders to launch complex financial products in days rather than months. Based in Southern California, LendAPI is committed to democratizing access to sophisticated underwriting technology across sectors, from personal loans to specialized green energy financing.