Sustained Growth with Enterprise Grade Technology

LendAPI continuously invests in our core infrastructure and has recently acquired new technology to manage our platform which scales our computing power with respect to demand and usage. This new platform investment will pay dividends in the near future as we continue to plan growth strategies along with our clients.

As our clients are growing their customer base, we want them to have a peace of mind with our platform performance. We continuously look for opportunities to optimize our core code base, improve the performance of our internal APIs between the frontend and backend of our platform. We are also investing in new database technologies that will make it easier and faster for our clients to interact with our platform into their own enterprise technology infrastructure.

Our aim is to be able to handle billions of applications and support bursts of application volume to meet the demand of our client’s marketing campaigns and surging demand patterns.

The Anatomy of an Application

An application processed through LendAPI contains multiple touch points involving several third party integrated partners and often an application receives multiple decisions before a final identity of credit decision is rendered. 

These credit and fraud decisions are executed within our higher performance decision engine. Each execution involves several touch points such as business rules execution, credit risk model execution and pricing engine execution. 

Often, credit risk models require specialized credit risk model runtime environments to run sophisticated machine learning algorithms that a basic rules management system simply can’t handle.

When it comes to third party integration with identity verifications, credit bureaus and open banking partners, speed is of essential importance. We optimize the speed of decision making with our third party providers constantly to dial in the overall throughput of an application process.

Sometimes, our collective requirements are within a few seconds. Sometimes portions of the decision-making process after all the data has been received is within sub-seconds. In any case, our decision platform is tuned to respond quickly with parallel processing capabilities.

The Next 40 Million

At LendAPI, we only have one goal and that is to help you launch any financial products instantly. Launching the application is one thing,  but having your clients use the application is an entirely different experience.

To have a great customer experience, we must have the tools available for you to manage those clients. From customer portal, customer communication via SMS or Email as well as moving applications from one stage to another, we are busy working through all of these workflows in the coming releases.

Processing 40 million applications is not easy and capturing the applicant to get through the finish line is a tough journey and we are constantly working with our clients to invent new ways to engage them at every touch point.

We are working on several service tools that will help our clients to really understand where their applicants stand. We can’t wait to show them to you and get all of us through the next 40 millions of applications and understand what each one of these applicants are going through to capture the maximum conversion rate.

About LendAPI

LendAPI is a super orchestration platform that helps banks, fintechs and retailers to build their application and manage their applications with tools that are easy to use and powerful at the same time. Our platform is connected to all enterprise applications as well as fraud, credit and open banking applications. You can launch and manage all your products and applicants in one place. A completely private labeled platform you’ve been waiting for.