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This past week, we onboarded two new clients. The power of LendAPI’s Embarc LMS in combination with our powerful DIY LOS is gaining traction and taking market shares from incumbent players that can no longer compete in today’s demanding environment. Today, we will update you on our new release and some of the key features that come with our v3.0.5.
Platform News
We’ve been featured in Techstar’s Advice column. You can check out “LendAPI Co-Founder & CEO Timothy Li Is Transforming Embedded Finance With Instant, No-Code Lending Solutions” on Techstar’s Advice section of their website.
LendAPI is Techstars NYC Fall 2024 participant and we would like to take another opportunity to thank Techstars staff and mentors to help LendAPI grow from our infancy. Check us out on Techstars FinTech section, here.
LendAPI also attended our first Credit Union conference, VentureTech in Frisco, TX. We’ve met so many new clients and partners at the show, we are overwhelmed and grateful. Thanks to Curql Fund for their kind invitation. Everyone at the show have their MeridianLink’s contract expiration date memorized, we aren’t sure what that means exactly, but we had a great conversation about the next generation of online lending opportunities.
We were also in Atlanta, GA for a credit bureau conference. We met our peers and competitors and we had a great time chatting about the latest going-ons in the banking and fintech industry.
LendAPI LOS v3.0.5
We’ve gained so much momentum that we have customer requests to be onboarded daily. There are two camps of consumers. One camp is that they are switching en masse to us because they can’t expand and grow with their existing platform, whether it’s leased or built in house. And the other camp of clients are essentially starting brand new products that are looking for a solution where they are no longer bound by lengthy technical implementation timelines and costly structure.
LendAPI’s Lending Core solves all of these issues. For the past two years, we’ve been doing nothing but heads down implementing and developing new features that our clients need and want.
In our new LOS v3.0.5 release, we released several incredible new features that you would love and they will help to manage your businesses to the finest degree possible.
LeadGen Control v2.0
We’ve further enhanced our lead generation control to give you the finest possible control. We’ve implemented the following features.

Lead Calendar and Timer Control
You now have the flexibility to control your lead buy activities down to the minute and second. Each day of the week has a calendar and timer control to let you control when to buy and how many to buy from each lead generators.
Multi-level Campaign Control
You can manage and control leads down to the campaign and subcampaign level. Each sub-campaign has their own unique routing rules, timer and calendaring control as well as product redirection. This gives you the finest level of control possible.
Dynamic Campaign Generation Tools
Our new LeadGen Control v2.0 has campaign management tools which allows you to generate campaigns fast and automatically assign new campaign IDs which you can feed back to the lead generators to link and synchronize with your campaign management settings.
LendAPI LOS Reporting v2.0
In our previous releases, we built a separate reporting infrastructure that replicates everything that happens in our production environment. Now we are installing a brand new reporting visualization tool to help our client better understand their performance.
Report Builder
In this release, if you want any reports to be built, our reporting specialist will help you build any type of reports you would like to see. In the subsequent reporting rollouts, you will have the ability you drill down to the finer details of your data. Also, in a not so distant future, we will give the users the ability to build their own reports using the report builder tool which we control at the moment. We want to collect a bit more information on usability before we release the report builder to the wild.
Application Tagging
A lot of our clients are asking for this functionality where underwriters and CSRs can tag an application for future analysis. We’ve built a brand new Tag Manager where you can build any type of tagging and manually tag each application with their favorite tags.
This will allow you to assign different underwriting treatment, special pricing or any other types of operational experiments to improve your conversion rate or performance of your portfolio.
UI/UX Improvements
We’ve made so many improvements in this release across the board. Including refining our Text Editor, Dashboards, Email Templates, Agent Portal and Client Portals.
Security Improvements
We’ve made improvements in Email and SMS enhancements. Enhanced our validation before email and SMS are sent for missing information, length of the message, missing recipients and other validation and cross validation before an email is sent.
Embarc LMS
We will be reporting on our LMS or Loan Management System progress shortly with versioning and release notes. This week, our LMS team is working hard onboarding our clients and discussing new features.
Reach out to us if you are ready to switch to a new loan management system with the latest technology including a beautiful consumer portal where your end clients can manage their own loans, repayments and payment methods.
Schedule a demo with us today.
What’s Next
We are going vertical! We will launch our indirect auto vertical with a key partner very soon. We want to thank folks at RouteOne for helping us get launched. We will announce more ways LendAPI is transforming the entire lending industry in our subsequent blog announcements.
To join the revolution, please check us out at www.lendapi.com and schedule a demo today.
About LendAPI
LendAPI is a comprehensive Loan Core that helps banks, credit unions, fintechs and retailers to launch any embedded finance products instantly. Start a free trial at www.lendapi.com. Follow us on Linkedin.
