Uncovering an Unfilled Need

Today, LendAPI is previewing the first of its kind Loan Management System dedicated to embedded finance, point of sale financing and Buy Now Pay Later clients. We are calling it “Embarc LMS”.

In the past year and half of our existence, we’ve been dedicating ourselves to launching embedded financing products for banks, retailers and fintechs. We are now orchestrating energy efficient appliances, marine equipment, consumer luxury items such as eyewear as well as medical procedures and other types of consumer financing products.

What do these clients that we are working with have in common? The way they manage their disbursement, drawing repayments and complex product configuration give us an unique set of challenges to fulfill this unfilled need.

LendAPI Embarc LMS

With our sharp focus on embedded finance and continuing to support our embedded financing retail clients, we embarked on a project to complete our story. We are combining the first few letters of embedded finance and the word “Arc”, representing this major arc in our company story  into naming our loan management system dedicated to embedded finance.

We now have a dedicated team of engineers and lending professionals to truly understand every need of our embedded finance clients from fund disbursements to repayment rhythms and various unique lending product designs.

Embarc’s Multi-Layered Design Approach

We took the same approach as we have with our LendAPI Core Platform to give the best User Experience inside and out whether you are a broker or a store clerk, everyone will have their own views into the customer lending life experience.

One of the most important aspects of Embarc that hasn’t been solved is the ability to integrate an affiliate view into the entire loan life cycle. If a builder or a general contractor is needing additional funds, it’s difficult for them to request additional draws from the available balance. If a store clerk is requesting an increase in lending limit, he or she always has a hard time requesting a line increase for shoppers right on the spot.

These are just some of the problems in loan and credit line management that we see in the field when we meet and talk to our retail partners and lenders.

We are opening up the mystery of the embedded financing function post originations to everyone involved including the consumer. Consumers want to know their purchase power in real time and we are making inroads into visibility and request for additional financing capacity all the way to the consumers.

This will give the power of spending in the hands of the consumers and expand loyalty between consumers and their retailers. Changing an one and done relationship into a long lasting partnership between retailer and consumer.

Some of the current single click checkout BNPL providers have forgotten about the importance of the retail to consumer relationship and sometimes actively take away that relationship which puts the retailer in an awkward position. Taking this relationship away from the retailers and their customers is ultimately a bad play from our point of view.

Embarc is Embedded Everywhere

Our focus on embedded financing goes beyond lending and money movement. We are also taking our software to the next level by embedding the loan management system right inside of our clients Point of Sale or their Customer Relationship Management platforms.

Just like our Loan Origination System is embeddable inside of our client’s CRMs and enterprise systems, we are making Embarc behave the same way. We are making the entire consumer credit lifecycle live inside of any enterprise software platforms.

Our vision is to give a complete embedded financing experience from application to disbursement to repayment all in one embedded application for our retailer, banks and fintechs to enjoy.

Whether the application is initiated by a consumer, a broker, a branch personnel or a store manager, the entire LendAPI platform will handle it all from all aspects with our multi-layered approach.

Embarc’s Open Connectivity Design

Embarc is best suited to work with LendAPI’s Embedded Loan Originations System but it can also be activated on its own. We are taking the same design approach as we have with our core lending software and making all aspects of our embedded loan management system open to all of our partners with their integrations.

If you are working in account monitoring, identity mentoring, customer communication, lending compliance and payment gateways and other third party services that focus on post origination work especially designed for the embedded financing industry, we would love to talk to you and work with you to integrate your solution into our embedded finance loan management system.

If you are an existing partner with LendAPI, we will naturally extend all of your services into our embedded financing LMS, so we don’t have to do the work twice which makes our entire lending solution that must more powerful and scalable.

Our existing Rules Studio, Model Runtime and the entire decision engine suite of the platform works directly within Embarc which makes post account origination calculations, risk management, line increase and decrease strategies that much easier to implement.

LendAPI is for Embedded Finance

When we started discussing the architectural design of our platform, we designed it with the embedded financing industry in mind. In the embedded financing industry, there are multiple application entry points, many actors and players in the entire process. Each one of these actors and players have a unique set of requirements and we designed our system to cater to their needs. 

We are currently looking to work with large, national retailers to design, build and launch in store experience to bring financing in-house. If you are interested in, please contact us at info@lendapi.com or visit our website at www.lendapi.com

About LendAPI

LendAPI is a super orchestration platform that helps banks, fintechs and retailers to launch embedded finance products instantly. Start a free trial at www.lendapi.com. Follow us on Linkedin, X, YouTube and our Weekly Newsletter with our Marketplace Slack Community.