From everyone at LendAPI, we want to cheer on the NACUSO community and wish them a fantastic and productive conference. Your continued commitment to collaboration and innovation in financial services has created a more inclusive and resilient system for communities across the country.

What Do Credit Unions and CUSOs Do?

Credit Unions are member-owned financial cooperatives that provide a range of financial services—from checking and savings accounts to auto loans, mortgages, and small business lending. Unlike traditional banks, their mission is rooted in serving their members rather than maximizing shareholder profit. They prioritize financial wellness, local development, and customer-centric service.

To stay competitive and innovative, many credit unions turn to CUSOs—Credit Union Service Organizations. CUSOs are organizations owned wholly or partly by credit unions to deliver shared services, innovation, and economies of scale. They provide essential functions like technology platforms, mortgage processing, compliance solutions, and lending technology—empowering credit unions to serve their members more efficiently and effectively.

Since 1985, NACUSO has championed the role of CUSOs, advocating for collaboration as a path to innovation in the credit union ecosystem.

The Technology Challenge—and How LendAPI Helps

Despite their strengths, many credit unions face major technology challenges. Legacy systems, limited IT budgets, and a shortage of engineering resources can make it difficult to keep up with the digital expectations of today's members. These limitations can affect everything from loan decisioning to product deployment speed.

That’s where LendAPI comes in.

Our Product Studio and Rules Studio were designed with credit unions and CUSOs in mind—allowing institutions to launch new products faster and customize decision logic without writing code. Combined with our high-performance decision engine, LendAPI helps credit unions automate lending workflows, personalize member experiences, and dramatically cut time to market. Whether it's for auto loans, credit cards, or small business lending, our API-first architecture lets credit unions build, test, and scale smarter lending experiences.

We’ve proudly partnered with CUSOs and credit unions across the country to modernize decisioning infrastructure—without sacrificing compliance, member trust, or control.

Thank You, NACUSO Community

LendAPI has worked with CUSO organizations since day one, and we want to express our sincere appreciation to the NACUSO community for their vision and leadership. Your commitment to cooperative innovation is the reason why this movement continues to thrive.

To learn more or register for this week’s Reimagine Conference, visit Reimagine NACUSO's website.

Let’s reimagine the future of credit unions—together. 💡

About LendAPI

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