What is LendAPI Lender Marketplace?

The Lender Marketplace is a complete platform that enables you to build, manage, and optimize your own lending network. You can create an unlimited number of personal or commercial loan application flows, link them to any number of lender decisioning models, and orchestrate the entire experience from one centralized administrative portal.

Here are just a few of the groundbreaking capabilities:

• Unlimited Application Flows – Launch personal loan, auto, credit card, mortgage, or commercial lending applications tailored to your business.

• Dynamic Lender Matching – Link any application to multiple lenders and their underwriting logic to offer real-time, competitive lending options.

• Custom Rules, Pricing, and Risk Models – Upload or build custom decision rules, pricing engines, and credit risk models for each lender you work with.

• Lead Quality Control – Host underwriting models from your lender partners to gain insight into their credit strategies and accurately match the right leads to the right offers.

The result? You stay in control — of your lead quality, your customer experience, and your monetization strategy.

Use Case 1: Build Your Own Private LendingTree

If you’ve ever wanted to build your own LendingTree-style aggregator, this is your moment. With the Lender Marketplace, you can:

• Build custom loan applications for personal loans, auto loans, credit cards, or mortgages.

• Link these products from our Product Studio to lenders you configure in the Lender Marketplace Administrative Portal.

• Tie each lender profile to decisioning models you build in Rules Studio — including eligibility criteria, pricing, and offer logic.

Everything is customizable. Everything is under your control.

Use Case 2: Maximize Approvals as a Lender

If you're a lender looking to optimize your affiliate network, Lender Marketplace can help you drive higher conversions:

• Run your own underwriting model first.

• For applicants you decline, seamlessly show offers from other lenders who can finance the client.

• Monetize these leads through affiliate arrangements, without losing the customer experience.

This keeps the user journey intact, increases the likelihood of approval, and makes the most of the marketing dollars you’ve already spent.

Use Case 3: Offer Financing as a Merchant

Merchants offering services like medical procedures, legal support, or home renovations can use Lender Marketplace to match customers with the right financing partner:

• Connect to multiple point-of-sale (POS) or BNPL lenders.

• Maximize the likelihood of customer approval and reduce cart abandonment.

• Drive revenue by enabling more financed purchases and boosting staff efficiency.

Your customers win with more financing options. You win with higher sales throughput and happier clients.

Why Lender Marketplace?

The flexibility and power of Lender Marketplace makes it the most complete lending orchestration tool on the market. Whether you're building a brand-new marketplace or enhancing an existing business, this platform gives you:

• Real-time lender matching

• Transparent underwriting control

• Customizable workflows and rules

• Scalable infrastructure for any lending vertical

The possibilities are endless.

Get Started with Lender Marketplace

LendAPI Lender Marketplace is a premium platform available to businesses that want to take full control of their lending operations. Please note that you’ll need to work directly with your lender partners to onboard them into your version of the Marketplace.

This product is not included in our standard pricing plan. To learn more or schedule a demo, contact us at info@lendapi.com.

Build the lending business of your dreams — with the infrastructure to scale.

LendAPI Lender Marketplace. The platform for building your lending network.

For more information, please visit https://www.lendapi.com/lender-marketplace

About LendAPI

LendAPI launches your financial products instantly. Follow us on Linkedin, X, YouTube, and check out our Decision Engine, Product Studio, Underwrite AI, Embedded Financing Product, Marketplace, (new) Lender Marketplace,  Academy, Podcast, Capital and our Weekly Newsletter. Introducing our new community LendAPI Marketplace Slack Channel.