Complete your company profile page

One of the most important things about getting attention to your company profile page is to complete all of the information necessary, from company logo to taglines, from locations to product offerings.

Most importantly, your CTA (call to action) buttons need to drive traffic to your website, or download page. A concise description of what you do under the company description is also important to grab your readers attention.

LinkedIn also allows you to display three featured posts right on your company’s profile website. Make sure you take advantage of these and feature the most popular posts you’ve made to make your audience want to follow for more.

Consistent and genuine content creation

We don’t pretend to be experts in the LinkedIn algorithm. How it surfaces is a mystery to everyone and we are also an innocent bystander. But here’s what we do now that consistently drove followers to our corporate linkedIn profile. 

One of which is consistently publishing original content. On average, we publish at least one content per day. I know that sounds challenging but if you love what you do, you should have no problem writing content or posting content from your blog page to your LinkedIn company profile page.

A lot of people time their posting during high traffic hours and avoids certain days of the week such as Monday and Fridays, but we think that if you have great content that attracts attention, posting content during reasonable hours (depending on where your audience is), even on weekend will give you good amount of impressions which will translate into followers.

We’ve tried to post content at all hours of the day, every day of the week, it all helps to build a library of content for search engines and AI driven search engines.

Perhaps the most important part of attracting followers is original and genius content. You must write this content yourself. Hiring writers is great, but nothing replaces your true voice. Hired writers can create content that addresses surface issues but people love genuine and nuanced voices that address deep seeded issues in your industry. For us, our CEO writes about FinTech and technology in general almost on a daily basis. These content not only serves as evergreen pieces on our website, but using LinkedIn to tell the world about these unique pieces of content will get people to follow your corporate profile site to be alerted for more interesting content to follow.

Get yourself used to writing something about your industry, your company is something that takes time. But once this habit takes root, you will find it easier and easier to create original content. We can typically create a 1,000 to 1,200 word blog in about 30-40 minutes. Adding a few visuals with your content will help you to make your audience follow your corporate site for more.

If you seriously have a case of writer's block, go ahead and prompt ChatGPT for ideas, topics, or even feed your writing into a LLM tool and ask it to expand on what you’ve written.

Links, links everywhere

Like sales, you have to drive as much traffic to your top funnel as possible. This means mention your LinkedIn company website every chance you get. Backlink with your e-mail signature, your website, cross promote your LinkedIn company website through your other social media site will help funnel traffic and a portion of those visitors will click on that follow button to keep an eye on other exciting news coming their way from you.

Having friends in the industry helps as well. Giving them a good reason to mention your company’s LinkedIn website in their LinkedIn posts will give your site the credibility it deserves and drive more traffic to your site. Those curious visitors will turn into followers of yours.

Of course, you can pay for press releases and drive traffic to your social media pages, but there’s so much you can do without having to pay to receive attention. Keep in mind that paid visits are only temporary, original content still is king in the eyes of search engines and your audience.

A secret boost

If you are looking for a secret boost, using Linkedin’s Job Posting function will give you a bunch of followers. Now, don’t do this if you don’t intend to hire potential candidates. However, each job post will give you a healthy boost of followers, mostly from job seekers and these new followers may not be the audience that you seek, but a follower is a follower. 

We don’t recommend you use this technique to gain followers but it’s a true side effect of a job post made through LinkedIn’s Job Posting function (we aren’t getting paid by LinkedIn for advertising their job posting platform).

Obviously, the quality of your followers is important. Having a large quantity of followers that doesn’t really care about your company doesn’t really accomplish your ultimate goal, which is getting your product and services in front of key decision makers.

Engagement 

Lastly, keep an eye on your LinkedIn company profile page. You can engage your followers as your company, you can leave a comment, like a post as your company. This will give more eyeballs to your company’s profile on LinkedIn and result in more followers.

If a member on LinkedIn engages in your company’s posts, make sure you respond in a timely manner. We believe that LinkedIn’s algorithm likes posts with lots of engagement. The algorithm believes that the more engage a post has, the more interesting it might be and therefore will serve the content in front of more people which will translate into more followers.

If you are fortunate to have teammates and employees, encourage them to share your posts if they find it interesting. You have an army of folks fighting alongside you, use their linkedIn profile to give your company a fair boost, it will help a ton.

Thank you

We want to thank our 7,000+ followers on LinkedIn. We hope our content is engaging and original. We love to hear from you and especially your take on how to gain more audience and followers on LinkedIn.